June 22, 2020
7Wallace
Overview - Che Lingo is back with his third single 'Spaghetti' from his upcoming album 'The Worst Generation'' which will be released in September on Idris Elba's 7Wallace label. The release will be accompanied by animated video featuring a mini virtual Che, which will go live on release day. There is also a full radio and press plan around this single as Che leads up to his debut album. Press - Che was recently named 'One To Watch' by The Observer (March 2020) and received extensive positive press coverage on his singles 'My Block' and 'Black Ones' from The Independent, NME, Complex, Clash, Trench, GRM Daily, Line of Best Fit and more. He is the current face of Soundcloud's campaign 'First On Soundcloud', which includes extensive marketing push including homepage coverage on Soundcloud.com. Che Lingo has been touted as one of the most unique and exciting lyricists in the U.K and is nominated for the 'Best Male Act' award at the 2020 Urban Music Awards. He has been called 'one of the most distinctive rap talents in the UK right now' by CLASH and one to watch by Complex and NME. Radio - Che's first two singles 'My Block' and 'Black Ones' feat. Ghetts also received Radio support across BBC Radio 1 and 1xtra from Toddla T, Rickie Melvin & Charlie, DJ Target, Twin B, Kenny Allstar, Mistajam and daytime support on 1xtra. Rob Bruce made 'Black Ones' his track of the day and Semtex made 'Black Ones' his Top 5 tracks to know right now on CapitalXtra. Julie Adenuga and Rebecca Judd have been playing Che on Beats1, he's recently been A-List on Reprezent Radio, track of the week and playlist on Westside Radio. USA - Che's video 'My Block' is currently on rotation on Revolt TV. He has an upcoming interview with DJ Pup Dawg on his syndicated show on Boston's WJMN radio station and an upcoming filmed interview with Revolt. Che's single 'My Block' is featured on the upcoming NBA2K game. Live - Che recently supported Grime pioneer Ghetts on his nationwide UK tour, he also played at Glastonbury, Wireless and is confirmed for the next Lovebox, Sonar Festival in Barcelona, and Limestone festival in Munich. Social Media - This release will include paid social media campaign geared towards driving views for the animated video and streams on DSPs. Sync/Partnerships - Che Lingo is currently the face of Timberlands UK wide campaign under the slogan 'London Needs Che Lingo'. His track 'Same Energy' was included on the latest Top Boy Soundtrack, and his track 'Circles' was used as part of a recent Cartier campaign. His track 'My Block' will be featured on the upcoming NBA2k21 game. Background - Born in South West London during the conception of UK Rap & Grime- Che started making music in local youth clubs, not being able to afford recording time in professional studios. Inspired by love, society, his own demons and much more as he grows and learns; the introspective, anime-loving wordsmith never spares a word or beat, skilfully filling his tracks with relatable lyrics and emotions boasting a range of hip hop and grime influences. Finding fans in UK legends like, Ghetts, Wiley, So Solid Crew and more, he is the future of U.K. hip-hop.