July 30, 2020
7Wallace
Overview - Che Lingo's latest track 'Spaghetti' was released in June 2020 and was Rickie Melvin & Charlie's 'Record of the week' on BBC Radio 1, DJ Target's 'Targo Embargo' on BBC 1xtra and Toddla T's 'Coldest Record' on BBC Radio 1. It's also on the A-List on Rinse FM and Westside Radio. Che is now unveiling the remix of 'Spaghetti' by Toddla T, one of the UK's most original talents and prolific producers. Toddla's tracks includes remixes for Mahalia, Stormzy, Little Simz, Jorja Smith, SHY FX, Afro B and more. He's also the producer behind Young T & Bugsey's hit 'Strike A Pose'. This is the second Toddla T record released on 7Wallace. He joined Chip last year on the track 'Yard' for the 'Idris Elba Presents: The Yardie Mixtape' inspired by the 'Yardie' film directed by Idris. Featured on the remix is - MOBO award winning Nadia Rose who rose to fame with her feature on Kideko and George Kweli's 'Crank It', and 808INK, a musical duo from South East London consisting of 808Charmer & Mumblez Black Ink. The artists combined monthly listenership is over 900K. Press - Che received extensive positive press coverage on his new music from The Independent, NME, Complex, Clash, Trench, GRM Daily, Line of Best Fit and more. He was named 'One to watch' by The Observer (March 2020) and The Guardian called Che's' 'My Block' one of "the protest songs of Black Lives Matter 2020". The Independent interviewed Che in June about the UK's police brutality and commented on the 'galvanising power' of Che's music. He is the current face of Soundcloud's campaign 'First On Soundcloud', which includes extensive marketing push including homepage coverage on Soundcloud.com. Radio - Toddla T has a weekly show on BBC Radio 1 'Radio 1's Soundsystem with Toddla T' and is one of the UK's key tastemaker DJs. 'Spaghetti' received Record of the Week W/C 29th June on BBC Radio 1 - Rickie Melvin & Charlie & Record of the Week 2nd July on BBC Radio 1 - Toddla T. Also receiving a Targo Embargo on BBC 1xtra - DJTarget & A-List on Rinse FM. Che's recent releases have received Radio support across BBC Radio 1 and 1xtra from Toddla T, Rickie Melvin & Charlie, DJ Target, Twin B, Kenny Allstar, Mistajam and daytime support on 1xtra. USA - Che's video 'My Block' is currently on rotation on Revolt TV. His track 'My Block' has just gone into heavy rotation on Sirius XM Hip Hop Nation. He had an interview with DJ Pup Dawg on his syndicated show on Boston's WJMN radio station and an upcoming filmed interview with Terrence J for Revolt. Che's single 'My Block' is featured on two major upcoming US video games. Live - Toddla T DJs in clubs and festivals throughout the UK, Europe, North America and Australia, he has a quarterly residency at XOYO and a sound system at Notting Hill Carnival. Recently he had gone live on social media at The Rave Shed for DJ set with Annie Mac. Che recently supported Grime pioneer Ghetts on his nationwide UK tour, he also played at Glastonbury, Wireless and is confirmed for the next Lovebox, Sonar Festival in Barcelona, and Limestone festival in Munich. Social Media - This release will include paid social media campaign geared towards driving streams on DSPs. Sync/Partnerships - Che Lingo is currently the face of Timberlands UK wide campaign under the slogan 'London Needs Che Lingo'. His track 'Same Energy' was included on the latest Top Boy Soundtrack, and his track 'Circles' was used as part of a recent Cartier campaign. His track 'My Block' will be featured on two major upcoming video game soundtracks.