September 24, 2020
7Wallace
Overview - Che Lingo unveils his stunning new single 'Dark Days' feat. Kojey Radical from his highly anticiapted debut album 'The Worst Generation' (Set for release on October 9th). The release will be accompanied by full music video, filmed in the UK with Kojey Radical and featuring love island stars Mike Boating and Priscilla Anyabu, in a creative and unique display of people of colour. Featured on the track is Kojey Radical, a British rapper and mixed media visual artist. His music has been described as 'somewhere between grime-y hip hop and alternative rap with a generous helping of spoken word.' The artists combined monthly listenership on Spotify is over 750K. Press - Che received extensive positive press coverage on his new music from The Independent, NME, Complex, Clash, Trench, GRM Daily, Line of Best Fit and more. He was named 'One to watch' by The Observer (March 2020) and The Guardian called Che's' 'My Block' one of "the protest songs of Black Lives Matter 2020". The Independent interviewed Che in June about the UK's police brutality and commented on the 'galvanising power' of Che's music. Kojey Radical was also interviewed by The Guardian and NME in June and wrote an article in British GQ about the issue of race relations in UK and abroad. Che is the current face of Soundcloud's campaign 'First On Soundcloud', which includes extensive marketing push including homepage coverage on Soundcloud.com. Radio - Che's recent releases have received Radio support across BBCR1, BBC 1xtra, Kiss FM & CapitalXtra from Clara Amfo, Toddla T, Rickie, Melvin and Charlie, DJ Target, Mistajam, Kenny Allstar, Rob Bruce, MK & Shortee Blitz, Twin B, Manny Norte, Swerve, Rampage, DJ Ace and others including daytime 1xtra support. He's currently on the SiriusXM Hip Hop Nation playlist and being played by key tastemaker DJs throughout the US. USA - Che's video 'My Block' is currently on rotation on Revolt TV and BET and is on the playlist on Sirius XM Hip Hop Nation. He had an interview with DJ Pup Dawg on his syndicated show on Boston's WJMN radio station and a recent filmed interview with Terrence J for Revolt. Che's single 'My Block' is featured on the upcoming NBA 2K21 game soundtrack and is also confirmed for another major global game soundtrack, to be released mid September. His latest release 'Spaghetti' remix is being heavily supported by radio legend Hollywood Hamilton on his iheartradio show. Live - Che will perform songs from his album in a special 'virtual concert' in collaboration with YouTube. He also has a live performance stream scheduled with Twitch & Amazon. Che recently supported Grime pioneer Ghetts on his nationwide UK tour. He also played at Glastonbury, Wireless and is confirmed for the next Lovebox, Sonar Festival in Barcelona, and Limestone festival in Munich. Social Media - This release will include paid social media campaign geared towards driving streams on DSPs and support on socials from both artists and the love island duo starring in the video. Sync/Partnerships - Che Lingo is currently the face of Timberlands UK wide campaign under the slogan 'London Needs Che Lingo'. His track 'Same Energy' was included on the latest Top Boy Soundtrack, and his track 'Circles' was used as part of a recent Cartier campaign. His track 'My Block' will be featured on two major upcoming video game soundtracks.