June 8, 2022
Blu Ernest
Following the success of 'The Chill', the Brighton-based songwriter asserts his flirtatious bravado with a sultry fourth release from his forthcoming '____ On My Mind' project. Entirely self-produced, 'Baad Things' oozes seduction, as Blu candidly depict's a post-date text exchange with a femme fatale - leaving behind an intoxicating feeling of lust throughout the arrangement. The track's sensuality is unapologetic, as Blu lays his sultry vocal-runs down over a bed of stirring neo-soul R&B - revealing a deep allure that lingers. 'As intimate as the song is, 'Baad Things' couldn't be further than a love-song' Blu says - with the provocative nature of the track balanced deftly with a smooth nonchalance, that teases throughout this sultry make-out jam. Lacing 90's R&B nostalgia with the brutal low-end of mainstream hip-hop, his sound has been described as a 'melancholy-striptease', a tender mix of devil-may-care vocals over a silky yet somber production. Fans of Brent Faiyaz and Jorja Smith will gravitate towards the melancholy tone of Blu's sonics and aesthetics. 'My art should paint a picture. It has to be authentic' says the guitarist-turned-producer, who muses over the concept of each of his releases - all of which he creates himself. Raised in a small-town, the sea-side lover says he was born with an 'underdog' way of thinking, which helped overcome his low points. 'People will always root for the underdog' he says, 'but when no-one's there, you've got to root for yourself - I want to inspire others to believe in themselves too'. After enjoying radio coverage from BBC Radio 1 & BBC Radio 1Xtra, and some notable press from Ones To Watch & Trench, Blu wants to continue manifesting his style of 'blues' in 2022, to let the world know that this underdog isn't going away.