October 26, 2017
Phantom City Records
DALLAS, Texas - Ladarrion Burton, known aptly by his stage name, 7 Tha Great, is a Dallas based rapper who earned his seat atop Dallas' hip-hop food chain using little more than a cellphone and raw talent. "His [7 Tha Great] story is inspiring and offers hope to a city of artists who have grown accustomed to mediocrity," said Phantom City co-founder, Chris Nicolaou. In 2015, Burton garnered attention from Dallas' hip-hop elite after dropping "7 Days," an unmastered mixtape detailing the rappers life-long commitment to hip-hop. Within weeks, the project went viral, crowning 7 Tha Great Dallas' new " Underground King." Two years later, CAO Chris Steptoe and long-time producer turned business partner, Chris Nicolaou made history launching Dallas' first and only true hip-hop label. Surprisingly, 'Whoopin' Up' was produced just hours before the Dope Ninja set and was intended to introduce Seven to the stage. While it threw him off guard, it didn't deter him from joining the Phantom City team just days later!