February 19, 2021
Phoen1x Group
You may be familiar with CRUMZ and his production in recent years producing for the likes of Krept & Konan, Tion Wanye, Swarmz, Tinie Tempah, Mr Eazi, Big Shaq (Micheal Dapaah) and many more. Notable production cuts have been Ramz - Hold You Down (19m Spotify) and WSTRN - Sharna (15m Spotify) both of which were commercial radio records. Having been building his production and name behind the scenes as a producer, CRUMZ has decided to embark on the journey in 2021 in front of the camera as a producer/artist. Although continuing to produce for UK, European and US artists, he wants to use his relationships and Jamaican rooting sounds to bring a unique production and artist line ups to the public. He will continue to do this throughout the year, bringing together exciting collaborations and fun commercial records. Having just signed his big publishing deal with Sony/ATV in Jan 2021, the industry is very aware of the songs CRUMZ has to offer in the pipeline. CRUMZ debuts his highly anticipated single 'ON IT' pulling in an organic friendship based line up on a summertime Afro-Caribbean commercial vibe showcasing his roots, sounds and ability. It is the first offering from Phoen1x Group, an independent record label (& his management company) championing the ethos of developing their clients and bringing out the best of their ability. The track is a 2021 theme which features US platinum selling artist PnB Rock, UK chart toppers S1mba and Not3s plus rising talent and management client, K1NG on the melodic and catchy chorus. 'ON IT' is a song that makes you feel good, energetic, easy to listen and catchy. Each artist brings their own presence to the song; PnB Rock serving some slick smooth lyrics that explorers the international sound of the song with his delivery, S1mba brings the new generation of UK sound that has those melodies fans are going crazy for on TikTok, Not3s who is a veteran when it comes to that commercial skippy flow that keeps you glued to the song and K1NG who brings an energetic easy to the ear melodic hook that gets the crowd wanting to get up and show them dance moves. CRUMZ is open to interviews alone and alongside S1mba, Not3s and K1ng to support the record in the UK. PnB Rock will be supporting the record in US across his socials.