November 14, 2019
7Wallace
Marketing plan: https://docs.google.com/document/d/13EecEhfjZ44XT3WBm9KtSjypv90J2FWJrnxL3I24vnU/edit?usp=sharing 'New Breed' is the new single by artist and producer James BKS, following the success of his debut track 'Kwele' which Annie Mac championed and made her 'Record Of The Week'. James was the first artist signed to Idris Elba's 7Wallace label. New Breed is also the theme song for upcoming Sky One comedy 'In The Long Run'. An ode to Africa and empowerment, 'New Breed' perfectly merges James' Cameroonian roots on production with the lyricism of hip-hop legend 'Q-Tip', multi-talented actor and artist Idris Elba, and Mercury Prize nominated rapper Little Simz. Q-Tip is one of the most acclaimed figures in hip hop and has over 1.6 million monthly listeners on Spotify. Little Simz is one of the stars of Netflix's Top Boy and has just received a Mercury nomination for her album 'Grey Area'. Simz has over 1.3 million monthly listeners on Spotify. Idris Elba has just completed a residency at Hi in Ibiza and recently performed his world-wide hit 'Boasty' at Glastonbury and Wireless Festival with Stefflon Don. Idris has over 350,000 monthly listeners on Spotify. The 'New Breed' animated music video will be released on release day (November 15th) and features animated versions of all four artists in a quest to protect a mystical orb.