October 7, 2022
Disques 7ieme Ciel / Canicule Records
After having surprised the industry by winning the SOCAN 2021 award in the hip-hop/rap music category for the album "ON FRAP", SHREEZ PRESENTS HIS SECOND SOLO ALBUM - JE SUIS CANICULE. The fact is proven: Shreez, who recently joined the ranks of 7ieme Ciel, has carved out an important place for himself in the rap ecosystem of la belle province. Today, he presents his second album "Je Suis Canicule" VIA DISQUES 7IEMECIEL. Arriving without warning with an impeccable trap sound and his larger than life jargon, the studio bulimic calls upon the best beatmakers of the moment (Ruffsound, PC, Alain, Kheir, KableBeatz) and bets on strong featurings by surrounding himself with his great Canicule Records family - Tizzo, Soft, - as well as heavy hitters such as, FouKi, Souldia, Lost, Izzy S and Rosalvo in order to offer the best of a music that democratizes itself without denaturing itself. Marketing activations around the release // Reengaging the existing fans with... voicemail! We will run a cool interactive voicemail activation where fans can call up a line and we will have pre-recordings from Shreez asking them to answer questions (At the end, if they guess the answer right, they will be sent, link for the Club Soda and a preview of the track(s) before anyone else via text message.) Pop-Up Van store (@Club Soda) We will have a digital van as well driving around the Club Soda in the area promoting the show/Album, and in there we will be selling merch. Which will be massive for sales (During the week of Club Soda show) + We will do some social content around it. Traditional in-store events as well as a sneaker disrupter (Centrall, OTW, OAKSHOP, ETC) Just before the pop-up, we will do the traditional in-stores too. (signings of Club Soda flyer) Statistics // Spotify subscribers: 9205 Monthly listeners : 52 170 On Spotify, his 1st single ''Tout c'que j'connais'' has accumulated 203,700 listens since its release on June 17, 2022 On Spotify, his 2nd single ''Top ft. FouKi'' has accumulated 105,421 plays since its release on July 29, 2022. On Spotify, his 2nd single ''Cercle vicieux ft. Lebza Khey'' has accumulated 14,760 plays since its release on September 9, 2022.