November 24, 2017
Evidence Music
After numerous experiences helping her reach a certain level of maturity, Danitsa's goal is to confirm her artistic vision through the release of her debut album. Simultaneously culmination of her path until now and new chapter of her career, this project is of a particular importance for her. For this album, she decides to collaborate with the producer and musician Felix Landis (aka Vie D'Ange) of the band LIPKA, who assists the writing and composition process, as well as the instrumental production, arrangement and recording of the project. The album is released on the Geneva based label Evidence Music, with which she has collaborated in the past. In this album named Ego, she confidently addresses a wider variety of topics, such as girl power, personal doubts, or the denouncement of society's flaws. Danitsa imagines her "Ego" as an alter ego, allowing her to face the themes more fiercely, without fear of criticism. Danitsa has chosen to write her lyrics in English, with the help of Felix Landis, who assists her in approaching deeper subjects. Even though she doesn't rule out to one day write and sing in French, she is more at ease in English, the language of most of her musical influences. Musically, her Soul and Reggae background becomes subtler on this album, giving way to a more Hip-Hop and Pop influenced sound. Wanting to reach a wider audience without compromising herself, she moves on to more danceable, more urban, albeit sometimes darker esthetics. This album, as a melting pot of the latest Hip-Hop / Electro trends and her initial background, reflects her eclecticism and openness to new styles. A recent experience has pushed Danitsa to take matters into her own hands for this album and to work with people close to her. In 2016, she partakes in the selection process of the TV show The Voice (UK). Albeit instructive, this adventure has left a fairly mixed impression in her. She discovers a glimpse of the music industry and its flaws: the greed, the seductive power of the majors, the promises of fame and wealth, at the expense of often very young artists, which ultimately leads her to refuse the show's strict clauses of exclusivity. Discouraged by this seemingly easy road to success, Danitsa chooses to return to Switzerland and develop her debut album in a smaller label, but on her own terms and with much greater creative control. In a way, this album can be seen as a response to this experience and a statement to a more independent musical approach. The return to Geneva also reflects a desire to work with certain artists who have assisted her in the past, such as Little Lion Sound of Evidence Music, for whom she had recorded her first dubplate.